Table of contents
Intro
This system has been designed to accommodate everything that a business might possibly need.
But the converse is not true. You don’t have to use everything in the system.
There’s an entire category for shipping & fulfillment. But if you’re a hairdresser, that’s probably not something you need. And that’s okay.
We encourage you to think about your business and how you might use the categories in 20-29 and 30-39. You probably shouldn’t just copy one of these examples.
If you need help, just ask. Maybe we can tell your story?
Diagram
Classifying what a business sells
We’ve divided businesses into four broad quadrants.
On one extreme you produce a thing. And on the other you deliver a service.
And the thing you produce or deliver might be tangible or intangible.
---
title: "Types of business"
config:
theme: default
---
quadrantChart
x-axis You produce a thing --> You deliver a service
y-axis Intangible thing --> Tangible thing
quadrant-1 Delivers tangible service
quadrant-2 Produces tangible thing
quadrant-3 Produces intangible thing
quadrant-4 Delivers intangible service
"Manufacturer": [0.1, 0.9]
"Programmer" : [0.1, 0.1]
"Gardener": [0.9, 0.9]
"Accountant": [0.9, 0.1]
"Johnny.Decimal": [0.4, 0.2]
"Wedding celebrant": [0.75, 0.75]
"Custom furniture maker": [0.4, 0.8]
---
title: "User quadrant chart"
config:
theme: dark
---
quadrantChart
x-axis You produce a thing --> You deliver a service
y-axis Intangible thing --> Tangible thing
quadrant-1 Delivers a tangible service
quadrant-2 Produces a tangible thing
quadrant-3 Produces a intangible thing
quadrant-4 Delivers a intangible service
"Cosmetics manufacturer": [0.1, 0.9]
"Software developer" : [0.1, 0.1]
"Gardener": [0.9, 0.9]
"Accountant": [0.9, 0.1]
"Johnny.Decimal": [0.4, 0.2]
"Wedding celebrant": [0.75, 0.75]
"Custom furniture maker": [0.4, 0.8]
Stories
What type of business are you?
In these four user stories, we’ve imagined four types of business that might exist.
Then we’ve explained how each of them might use the categories in 20-29 and 30-39.
If you think about what type of business you have, this might help you decide what your go-to categories will be.