Anything that supports the delivery of your product or service (open for business).
Overview
By ‘front office’ we mean the part of your business premises that is customer facing and supports the delivery of your product or service.
But it’s not the thing you sell.
Some industries call this ‘front of house’. It might be a retail store, the front of a cafe or bar, an actual office, or a public space.
It’s wherever you interact with your customers and the equipment or services you use during these interactions.
And while many businesses might have a similar back office setup, your front office will be tailored to you.
Examples
- A beauty salon’s front office is the shopfront, customer reception area, and treatment rooms.
- A personal trainer’s front office might be a gym where they rent space, or a registered area in a park.
- A freelance writer’s front office might be a rented co-working space where they meet clients.