We reckon it’s worthwhile to look under every rock and not be afraid of what you might find.

Especially when you’re starting out and need to ensure your business is financially viable. If it’s not, it’s a hobby. And that’s not why we’re here.

For example, how many customers does a burger truck or cafe need every hour to be profitable?

When we see local businesses failing, we often worry that they didn’t work this stuff out truthfully beforehand.

If you know what you need to spend each month to meet obligations and then make a profit, you know what you need to earn. Even if you’re a not-for-profit, you’ve still got obligations.

After some initial busywork and tedium, you’ll hopefully feel more informed, calm, and in control. Which is the goal of this ID.