The final versions of files that might be reused in creative jobs.
Overview
This is the first of two creative areas.
It’s a library of the final versions of anything that might be reused in your creative jobs and marketing. One copy of each thing, consistently labelled. Neat and tidy.
For example, when you need your logo come here and ‘borrow’ it. Don’t search around old folders of brochures you’ve made over the years.
The term ‘library’ was chosen deliberately. Once established, libraries don’t change much. New books are added, but not at the rate they were at the start.
This area precedes 50-59 Portfolio of creative outputs so the two sit together at the ‘end’ of your system. They are separate worlds, away from daily administration.
This is where you keep creative assets and work on creative jobs. Now we know exactly where this stuff is.
Exceptions
This area is a place to store creative assets for the business itself. If your product or service is related (e.g. you’re a copywriter or graphic designer), your customers’ creative assets sit with their jobs in 30-39.